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Simon "Si" (also variously seen as Sy and Cy) Rutherford
(born 1893) was a fixture in the Excelsior Blvd. community,
selling garden equipment, tractors, etc. He started his
business in a garage at 5223 Vincent Ave. in Minneapolis in
1932. He came to St. Louis Park in 1940. One eyewitness
reports that he sold "powered garden diggers and a side bar
cutter with a BIG gas motor to cut acres and acres." He and
landscape architect Morton Arneson worked together on big
landscaping projects after the war. Si had a wife Bernice
but no children. He was born in Minneapolis and served in
France during WWI. Si is universally remembered as a quiet,
hardworking man who made a lasting contribution to St. Louis
Park.
Tracing the history of Si Rutherford’s business isn’t easy,
especially concerning the location of his first stores. A
1941 ad for the S.J. Rutherford Co. indicates an address of
5505 Excelsior - and advertises Christmas Trees for 50
cents. Hard to say where that was, as it puts it in the
middle of the Excelsior/100 intersection.
Ads from 1941, 1947, and 1952 give the address 5005
Excelsior.
An article in 1948 indicates that he opened a new store on
May 7. The building was described as having white siding
trimmed with stone and bright green shutters, with a huge
front window facing the Boulevard. The basement clubroom
featured a big fireplace and a kitchenette. There was also a
large “service room” in the rear addition. Accountants
Sandvig and Sandvig had offices on the second floor. This
site, also 5005 Excelsior, had to be moved in 1953 to make way
for the eastern section of Miracle Mile. He sold it to the Permastone Twin Cities Co., owned by John Schold and Sons,
"It pays to put up a good front." Schold moved the building
west down the street to 6111 Excelsior
Blvd.
Speaking of Miracle Mile, in the 1930's, that land was
remembered as a pasture for tethered Jersey cows, and there
was a big sign where Snyder's Drug Store was that said "For
Sale cheap because of non-payment of taxes." Si bought at
least part of it for $25 per lot. In 1952, Sheldon-Thomas
came to town to develop Miracle Mile. When Si heard about
the plans for the shopping center, he was heard to say,
"I'll never have to work again!"
Si then built a new store in 1952, two doors east of the new
Miracle Mile, at 4995 Excelsior Blvd.
(It is possible that Sheldon-Thomas had this building built
for him.) The new building had a meeting room in the back
that he rented to the Jaycees and other groups, as well as
for weddings, birthday parties and such. He again rented out
the second floor to Sandvig and Sandvig.
Si stayed in business until at least 1954, and the
“Rutherford Building” sign was up for many years. Si died in
1985.
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