From the February 6, 1980 issue of
the St. Louis Park Echo:
Associate Sports Director of WCCO remembers alma mater
Acquires awareness of importance of human ingredient to
By Gregg Litman
WCCO sportscaster Mark Rosen admits to a “special feeling”
whenever he announces a Park score. The reason is that he
graduated from Park in 1970.
Rosen doesn’t believe that his allegiance to his alma mater
interfered with his objectivity. “When I go out to do a
story on Jim Petersen, the fact that I went to high school
at Park doesn’t mean anything,” he explained. “I go there
because they happen to have the best high school basketball
player in the state.”
Though as Associate Sports Director Rosen now regularly
reports and sometimes anchors Channel Four sports, he got
his start doing odd jobs at the station during his junior
year in high school.
“I’d be the one putting up the little numbers on the green
scoreboard we had,” he recalled.
As he learned the business, WCCO gave him more challenging
assignments. “My senior year at Park I wrote and produced
the sports year-end show. It was one of the biggest learning
experiences I had,” he stated.
Rosen’s learning has continued in the decade since. He feels
that an important awareness he has acquired is that athletes
are real people.
“They have real concerns,” he said. “Their kids go to
school. They have to pay high taxes. Some of them are making
a lot more money than the rest of us, but there are also
those who aren’t, and we try to get that across to people.”
That human element was a big part of what Rosen termed his
most memorable assignment, covering Jim Marshall’s final
“People knew what Jim Marshall was really like, what a great
human being he is,” commented Rosen. “To have the
opportunity to do the story when he retired was one of the
proudest moments of my career. To be in the locker room when
he pulled off that jersey was something really special for
me because Jim Marshall was one of my idols when I was a
Looking back to the start of his career, the 28-year-old
Rosen remembered present Park Language Arts teachers Pete
Peterson and Roger DeClercq along with former Journalism
instructor Hattie Steinberg as being particularly helpful.
“You don’t appreciate people like that until later on,” he
noted. “As hateful as high school can become, there are some
good people working there.”
Growing up in St. Louis Park, Mark Rosen lived at 9011
Stanlen Road. We think.