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As early as the mid 1970’s, the City and various developers
began looking at the 13.5 acre
Lilac Way site, which was
ripe for revitalization. Traffic problems caused by the
construction of the 36th St. bridge starting in 1984 meant
the death knell for Lilac Way. The site was demolished in
1988.
Starting even before demolition, many plans were developed
only to be discarded, some because of the after effects of
the Beltline Pay Dump. An example was a $70 million plan
proposed by the Boisclair Corp. in 1984. The project
included an Embassy Suites Hotel, retail and office space,
senior citizen housing, a cinema and two parking ramps. At
that time the plan was to build around the water tower – in
fact radiate out from it – because it would be too costly to
demolish it (but they eventually did). Boisclair pulled out
in 1986 because of “company finances.” (Bob) Boisclair had
developed Riverplace in Minneapolis and Galtier Plaza in St.
Paul.
In 1985, a neighborhood group called EXCEL was formed to
review plans for redevelopment in terms of traffic and
safety.
Then in 1987, the St. Louis Centre Partners came up with a
$63 million project called “On the Avenue” that included a
two-story enclosed shopping mall with restaurants and
underground parking; a three-story atrium office building;
an 8-story curtainwall office building; a luxury hotel, and
a parking ramp. This plan called for the dismantlement of
the water tower, replaced by a storage reservoir built into
the face of one of the buildings. Also proposed was the
start of St. Louis Park’s own skyway system. The development
company was made up of Adolfson & Peterson, Rosewood Corp.
and Pineapple Management Group. The plan never materialized.
In 1992, another plan included a hotel, medical office,
restaurant, and theater. It was named Tower Place,
presumably for the water tower that had to be dismantled in
order to make way.
In July 1994, the City sold 6 acres to the Frauenshuh
Companies, which redeveloped the site into a retail center
called Park Village, part of Park Commons. The rest of the
tract was sold to Park Nicollet. The
water tower was
dismantled in November 1994.
BUSINESSES OF PARK VILLAGE
McDonald’s: 5200 Excelsior Blvd. This was the first
business to open in the Village, on Friday, October 14, 1994.
Boston Market: 5300 Excelsior Blvd. At first called
Boston Chicken, this restaurant broke ground in July 1994,
at the time one of 40 such restaurants to be built in the
Twin Cities. On hand for the groundbreaking was none other
than Ed McMahon. The company started in Newton, Mass. in
1985 and changed its name to Boston Market in February 1995.
The company was purchased by McDonald’s in May 2000.
Bruegger’s Bagel Bakery: 5400 Excelsior Blvd. Open
house was held on August 25-26, 1995. Bruegger’s (named
after co-owner Nord Brue) was founded in 1983 in Vermont.
Minnesota Steakhouse. Timber Lodge Steakhouse: 5500 Excelsior Blvd. Opened
December 9, 1994. Closed 2006. Granite City Food
and Brewery opened in October 2006

Village Hair opened in October 1995 at 5440 Excelsior
Blvd.`` It was owned by
Lloyd Kugler and Jo Dudycha. One of the barbers was Vern
Swanson, who had spent 59 years at 50th and France. At 81,
Swanson worked part time at the shop.
Andersen Windows opened a pilot store for replacement
windows on August 17, 1995. The store was called renewal by
Andersen.
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